Executive Traders, a private Western Australian company specializing in the hire and sale of underground mining equipment throughout Australia and Asia, has signed a joint venture with The Firepower Group.
Known as Firepower Australia Pacific, the 50/50 joint venture will encompass operations in Australia, New Zealand and the Pacific Islands.
Tim Johnston, Firepower Chairman, said: “We are very pleased with this agreement. The Executive Traders team brings to Firepower extensive marketing and technical expertise, a wide network of contacts, and the resources we need to grow in the region.”
Firepower Australia Pacific will principally focus on selling FP4000 diesel fuel conditioner to a range of industries, from mining to maritime to transport. While demonstrating the efficacy of the product to potential customers, it will also support existing customers, especially in regard to technical issues.
Ross Graham, the founder of Executive Traders and the owner of various private mining related companies said: “I’m very excited about this venture. Firepower has an impressive range of products, and we are eager to get going and build the business.”
“I sent members of my team to check out Firepower’s operations in Russia and Asia. They were impressed with what they saw, and realized these great products would enable Firepower to grow into a very successful business,” Mr Graham said.
“Our technical team is very competent,” Mr Graham explained. “This is essential because until now Firepower’s resources have been focused on developing international markets. This joint venture provides the muscle needed in our own region.”
The new team will focus on developing a professional foundation to take its operation to the level where the company can begin targeting larger potential customers.
“We are very confident and believe this business has real potential to deliver value to everyone involved in it,” Mr Graham said.
Media Contact Details: Wilkinson Media, (02) 8001 8888
Peter Wilkinson – 0414 383 433
http://www.firepowereurope.com
